Art directionA game art direction brief that survives production
Turn a visual ambition into decisions your artists can use. A practical framework for references, constraints, and review standards.
Read the article THE DIRECTION JOURNAL
The art of
making worlds.
Game art direction, visual development, and creative leadership. Practical thinking for studios in Egypt, MENA, and worldwide — from the first visual brief to a world worth getting lost in.
By Ziad El Toukhy — art director & creative lead.
6+ years across PC, mobile, and VR. Based in Egypt. Built for a global stage.
EDITOR'S PICKA game art direction brief that survives production
Turn a visual ambition into decisions your artists can use. A practical framework for references, constraints, and review standards.
Explore the thinkingLatest thinking (5)
Art direction
About the journal
Who writes The Direction Journal?
Ziad El Toukhy, a Cairo-based art director and creative lead with 6+ years across PC, mobile, and VR. The journal shares practical guides to art direction, creative leadership, and the thinking behind his selected projects.
What does the journal cover?
Game art direction briefs, visual development, creative feedback, outsourced art reviews, production decisions, and Mossbrook. Each article starts with a direct answer and develops it through specific guidance and examples.
How can a studio work with Ziad?
Explore the art direction services and selected work, then get in touch about freelance, remote, or full-time creative leadership.
A CLEAR VISION CHANGES EVERYTHING
Your next world deserves
a distinctive direction.
Dedicated creative leadership for studios in Egypt, the Middle East, and beyond. Explore the work, then let's talk about yours.