CREATIVE LEADERSHIP / CAIRO & WORLDWIDE
A sustained career.
A distinctive vision.
Ziad El Toukhy
Ziad El Toukhy is a game Art Director and Creative Lead based in Cairo, Egypt, with 6+ years across PC, mobile and VR. He has led art direction for Rawa Games (Sword of Rule), YUR (VR fitness) and Green Rabbit Games (Nanotopia), and directed video content for ArabHardware. He is currently building Mossbrook, a cozy merge-and-brew mobile game made in Godot, as its creator and game director. He is available for freelance, remote and full-time art direction for studios in Egypt, the Middle East and worldwide.
Across different teams and platforms, his focus is coherent visual worlds: clear art direction, purposeful feedback, and a production process that lets artists do their best work. His portfolio brings together visual development, creative identity, UI/UX direction, and outsource art management.
For studios in Egypt and the wider Middle East, he offers dedicated creative leadership informed by regional context and experience across international teams. Engagements include freelance direction, remote creative leadership, and full-time opportunities.
SELECTED EXPERIENCE
2026 — Present
Mossbrook
Creator & Game Director
Building Mossbrook, a cozy merge-and-brew mobile game made in Godot for Android and iOS. Directing the whole project: a storybook-witchcraft art direction, the tap-merge-brew-deliver core loop, shop restoration, monthly events and the in-game store, on an engineered foundation of typed GDScript, a JSON-to-baked-resource content pipeline and CI that nothing ships without passing.
2023 — Present
Rawa Games
Art Director & Senior Game Designer
Led full visual development for Sword of Rule — from concept art and character design through environment art, UI/UX, and final polish. Defined the studio's art direction pipeline, directed outsource artists, and shaped the game's dark fantasy aesthetic across every visual touchpoint.
2021 — 2023
YUR
Creative Lead
Directed all creative output for YUR, a leading VR fitness platform. Established the full visual identity spanning in-game UI, marketing assets, and brand system across PC VR, Quest, and mobile. Produced and art-directed YouTube channel content for a 100K+ audience.
2020 — 2022
Green Rabbit Games
Art Director
Shaped the visual language for Nanotopia and the Green Rabbit mobile portfolio. Managed the outsource art pipeline, directed character and environment artists, and delivered consistent quality standards across three simultaneous titles.
2018 — 2020
ArabHardware
Content Director
Produced and directed tech review video content reaching hundreds of thousands across YouTube and social media. Art directed all on-camera production, motion graphics packages, and visual branding for the platform.