# Ziad El Toukhy — Art Director & Creative Lead

> Ziad El Toukhy is a game Art Director and Creative Lead based in Cairo, Egypt, with 6+ years across PC, mobile and VR. He has led art direction for Rawa Games (Sword of Rule), YUR (VR fitness) and Green Rabbit Games (Nanotopia), and directed video content for ArabHardware. He is currently building Mossbrook, a cozy merge-and-brew mobile game made in Godot, as its creator and game director. He is available for freelance, remote and full-time art direction for studios in Egypt, the Middle East and worldwide.

- Website: https://ziadeltoukhy.com
- Location: Cairo, Egypt (open to remote work worldwide)
- Availability: freelance, remote and full-time art direction / creative lead roles
- Email: z.eltoukhy@gmail.com
- LinkedIn: https://www.linkedin.com/in/ziadtoukhy
- WhatsApp: https://wa.me/201019819522
- Also known as: Ziad Tarek, Ziad Toukhy, Ziad Eltoukhy
- Last updated: 2026-10-08

## Quick answers

### Who is Ziad El Toukhy?

Ziad El Toukhy is a game Art Director and Creative Lead based in Cairo, Egypt, with 6+ years across PC, mobile and VR. He has led art direction for Rawa Games (Sword of Rule), YUR (VR fitness) and Green Rabbit Games (Nanotopia), and directed video content for ArabHardware. He is currently building Mossbrook, a cozy merge-and-brew mobile game made in Godot, as its creator and game director. He is available for freelance, remote and full-time art direction for studios in Egypt, the Middle East and worldwide.

### Is Ziad El Toukhy available for freelance or remote art direction?

Yes. Ziad takes freelance, remote and full-time art direction and creative lead work. He is based in Cairo, Egypt, and works with studios across Egypt, the Middle East and worldwide. Email z.eltoukhy@gmail.com to start a conversation.

### What has Ziad El Toukhy worked on?

Mossbrook (Creator & Game Director, 2026 — Present); Sword of Rule at Rawa Games (Art Director & Senior Game Designer, 2023 — Present); YUR (Creative Lead, 2021 — 2023); Nanotopia at Green Rabbit Games (Art Director, 2020 — 2022); ArabHardware (Content Director, 2018 — 2020).

### Which platforms does he have experience with?

PC, mobile (Android and iOS) and VR, including PC VR and Meta Quest through YUR.

### What is Mossbrook?

A cozy merge-and-brew mobile game made in Godot. Players restore a young witch's run-down potion shop in the village of Mossbrook: tap generators, merge rarer ingredients, brew potions and fill villager orders. Covers story, core loop, restoration meta, live events and an in-game store, built to fit every phone shape behind a CI gate of 4,800+ automated tests.

### How do I hire or contact Ziad El Toukhy?

Email z.eltoukhy@gmail.com, message him on LinkedIn (https://www.linkedin.com/in/ziadtoukhy) or WhatsApp (https://wa.me/201019819522), or use https://ziadeltoukhy.com/#contact.

### What languages does he work in?

English and Arabic.

## Services

- **Freelance Art Direction**: Visual direction for games from concept to ship: style guides, character and environment direction, UI/UX art and outsource art management.
- **Remote Creative Lead**: Remote creative leadership for game studios and brands: visual identity, marketing art, trailers and team direction across time zones.
- **Game UI/UX Art Direction**: HUDs, menus and UX flows designed for clarity and engagement on PC, mobile and VR.
- **Art Pipeline and Outsource Management**: Building and running art pipelines with internal teams and outsource studios across concurrent titles.

Areas served: Cairo, Egypt, Middle East and North Africa (MENA), Gulf (GCC), Worldwide (remote).

## Experience

### Creator & Game Director — Mossbrook (2026 — Present)

Building Mossbrook, a cozy merge-and-brew mobile game made in Godot for Android and iOS. Directing the whole project: a storybook-witchcraft art direction, the tap-merge-brew-deliver core loop, shop restoration, monthly events and the in-game store, on an engineered foundation of typed GDScript, a JSON-to-baked-resource content pipeline and CI that nothing ships without passing.

Focus: Game Direction, Art Direction, Game Design, Godot, Mobile

### Art Director & Senior Game Designer — Rawa Games (2023 — Present)

Led full visual development for Sword of Rule — from concept art and character design through environment art, UI/UX, and final polish. Defined the studio's art direction pipeline, directed outsource artists, and shaped the game's dark fantasy aesthetic across every visual touchpoint.

Focus: Art Direction, Game Design, UI/UX, PC, Mobile

### Creative Lead — YUR (2021 — 2023)

Directed all creative output for YUR, a leading VR fitness platform. Established the full visual identity spanning in-game UI, marketing assets, and brand system across PC VR, Quest, and mobile. Produced and art-directed YouTube channel content for a 100K+ audience.

Focus: VR, Creative Direction, Branding, UI/UX, Video

### Art Director — Green Rabbit Games (2020 — 2022)

Shaped the visual language for Nanotopia and the Green Rabbit mobile portfolio. Managed the outsource art pipeline, directed character and environment artists, and delivered consistent quality standards across three simultaneous titles.

Focus: Mobile, Art Direction, Pipeline Management, Character Design

### Content Director — ArabHardware (2018 — 2020)

Produced and directed tech review video content reaching hundreds of thousands across YouTube and social media. Art directed all on-camera production, motion graphics packages, and visual branding for the platform.

Focus: Content Creation, Video Production, Motion Graphics, Branding

## Selected work

- [Mossbrook — Creator & Game Director](https://ziadeltoukhy.com/#mossbrook) — Mossbrook, 2026. A cozy merge-and-brew mobile game made in Godot. Players restore a young witch's run-down potion shop in the village of Mossbrook: tap generators, merge rarer ingredients, brew potions and fill villager orders. Covers story, core loop, restoration meta, live events and an in-game store, built to fit every phone shape behind a CI gate of 4,800+ automated tests.
- [Sword of Rule — Art Direction](https://ziadeltoukhy.com/#rawa) — Rawa Games, 2023. Led visual development for Sword of Rule — from concept art and character design through environment art and final UI/UX. Defined the studio's art direction pipeline, directed outsource artists, and shaped the game's dark fantasy aesthetic across all visual touchpoints.
- [Creative Direction at YUR](https://ziadeltoukhy.com/#yur) — YUR, 2022. Directed creative output for YUR, a leading VR fitness platform. Established the visual identity spanning in-game UI, marketing assets, and brand system across PC VR, Quest, and mobile. Produced and edited channel content for youtube.com/@YURwellness.
- [Nanotopia — Art Direction](https://ziadeltoukhy.com/#green-rabbit) — Green Rabbit Games, 2021. Shaped the visual language for Nanotopia and the Green Rabbit mobile game portfolio. Managed outsource art pipeline, directed character and environment artists, and delivered consistent quality across 3 simultaneous titles. All channel content at youtube.com/@NanotopiaGame.
- [Content Direction at ArabHardware](https://ziadeltoukhy.com/#arabhardware) — ArabHardware, 2020. Produced and directed tech review video content reaching hundreds of thousands across YouTube and social. Art directed all on-camera production, motion graphics, and visual branding. Personal channel: youtube.com/@ZToukhy.

## Skills

- **Art Direction**: Art Direction, Game UI/UX, Brand Identity
- **Game Design**: Game Design, Level Design
- **Production**: Art Pipeline, Project Management
- **Content Creation**: Video Production, Motion Graphics

## Education

- B.A. Communication and Media Arts, The American University in Cairo

## Contact

To hire Ziad for freelance or remote art direction, email z.eltoukhy@gmail.com or visit https://ziadeltoukhy.com/#contact.
